Whether you are using traditional or digital marketing techniques, it is very easy to fall into a marketing rut. If you have been using the same marketing tactics for a while it is time to reevaluate what you are doing and check if it is still working for you. So many businesses are afraid of trying new techniques and if they are using the same resources they have always used, they run out of creative ideas to mix up their digital marketing.
The online world is constantly changing, it is important for your business to take advantage of the opportunities that new technology offers your business and come up with new, creative ways to build your presence online. In many businesses digital marketing becomes routine, there are schedules to meet for the number of articles on your blog, or posts on social media. As long as these targets are met the KPI’s are reached and everybody congratulates themselves on a successful marketing campaign. The key metric for many businesses is conversions, but again these are often driven by targets that encourage short term tactics, rather than those that will help your business grow in the long term.
Don’t be afraid to bring in new ideas for your marketing, and whilst targets are important, you must ensure you are not meeting them for the sake of it. In some cases inappropriate targets can damage your ability to be flexible and come up with new creative ideas for your business.
It’s time to revisit your content marketing, gone are the days when any content you add to your website was a bonus. People are bombarded with information, so you need to make sure your content stands out from the crowd and is engaging. Use different types of content, if your blog post articles are just news based then consider mixing it up with how to guides, including content that acts as a resource for your audience. Consider if infographics and video can help you engage with your audience. The research statistics on the impact of visual content formats reveals that many businesses can benefit from adding them to their content marketing.
If you struggle to come up with creative ideas don’t just focus on what you have always done, take time to have a look around at what is happening online. Have a look at what your competitors are doing, but also take inspiration from what businesses working in different markets are doing. There are so many creative people and businesses out there, it may just give you the inspiration you need to come up with new ideas for marketing your business online.
Why not set yourself a new type of target, a goal to come up with a new idea, perhaps once a month? Teach yourself the art of thinking creatively and coming up with fresh ideas, and stop yourself from sinking into the routine of churning out the same content time after time.
Another good way of coming up with new ideas is actually to look back. Look at what has proven successful in the past and learn from it, examine why it worked and how you can build upon it. Getting feedback can be vital in inspiring your business to take a fresh approach. Take time to find out who your audience is and what inspires them and you can learn about your business from the only perspective that matters – your customers.
When was the last time you sat down and had a brainstorming session, rather than just going through the motions? When was the last time that you stopped to consider – is this working? When was the last time you tried something new with your digital marketing?
If you want expert help to come up with a fresh approach to your digital marketing, get in touch.