Category Archives: Digital Strategy

Why are Keywords Important?

Keywords are the significant words or phrases in your content. Most commonly they are associated with the words we put into search engines…
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Get Creative with your Digital Marketing

Whether you are using traditional or digital marketing techniques, it is very easy to fall into a marketing rut. If you have been…
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Promoting Website

Promoting a New Website

Some people have the impression that simply having a website will be enough to attract visitors to it. It isn't - unless you…
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Business Reviews

The Importance of Reviews

Customer reviews are a great way to highlight why people should choose your business instead of the competition. There are few better ways…
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Who is your Audience?

You may as well be fumbling around in the dark with your marketing efforts if you don't know who your target audience is.…
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Content Marketing

The Benefits of Content Marketing

In the battle to build your brand, content marketing has become more important than ever. In this latest article I explore the benefits…
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Website SEO

Replacing your Website? Don’t Destroy your SEO!

One of my pet hates is the website designer who doesn't consider marketing and particularly search engine optimisation (SEO). And believe me there…
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Brain Spam Filter

The Brain’s Spam Filter

There is a filter that is better and more efficient than any ad blocker every produced - the human brain. Research has shown…
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Local Business Marketing

Digital Marketing for Local Business

Some businesses who only wish to target their local area have doubts about how digital marketing can be used to promote their business.…
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Successful Blogging Ideas

How to Write Successful Blog Posts

Many people who write blogs struggle to come up with new ideas. I've been writing both business and personal blogs for many years…
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