One of my pet hates is the website designer who doesn’t consider marketing and particularly search engine optimisation (SEO). And believe me there are a lot of them around. It happens so often and particularly with smaller businesses, that the new website design wipes out many years of SEO efforts in one click of the mouse.
The first step to building any new website isn’t to jump into coming up with a new design, but to evaluate the marketing footprint of your current website. There are next to no websites out there, no matter how ugly they currently look that don’t have a footprint that should be built upon when you are replacing your site.
I recently had a conversation with a small business owner who was looking at getting a new website to replace an ageing design they currently had in place. They were talking to a website business about the project and the designer could only see how bad the old design was. They actually queried in front of the potential client “I wonder why you are at the top of the search results?”. This is scary – this is common.
Any website company that only considers a new design without carrying out an analysis of your current marketing position is dangerous to your company.
There are two main considerations that should be checked – content and structure. It’s not necessarily going to be a case of retaining everything that is currently in place, but it is sensible to identify your current strengths and build upon them.
Analysis should be carried out into the links pointing to your site and what content they are pointing to. Although you may not have actively been building links a lot can be generated organically. You should check through these, check the anchor text and analyse what they are pointing to. Don’t assume that the home page of your website is the only one that third parties have linked to. It may be that the most popular content linked to on your site is a blog post, so you need to consider this traffic and the potential SEO gain from this.
One of the most common mistakes is to change the URLs of your content. Often a company will go from one platform to another and the URLs that are generated are different, even if your content is copied across. Changing URLs can lead to a huge drop in traffic to your website if it is not carried out in a planned manner, with redirects set up to point to the new addresses. Check which pages are indexed by Google and if they need to be retained.
A thorough analysis of your current content and how this fits in with what you want to say on your new website is crucial. It may be you decide to change the lot, but this shouldn’t be done lightly and without knowledge of your current website footprint. Normally you should be removing as little content as possible.
Keyword analysis is important, examine your current traffic and check which keywords you rank well for and if they are relevant. Consider how these match up with your strategy for your new site.
Duplicate content is frowned upon by Google and can result in your site taking a hit in rankings. Any test site that is live on the internet has to make sure it is not indexed as it can lead to problems.
If you don’t consider your SEO when you update your website you can do a lot of damage that can take months, even years to recover from. Get in touch for professional, honest advice about getting your current website updated.
Meemo Digital Ltd is a website and digital consultancy company, with a focus on getting to know our customers, and helping you unlock your potential.
Request a free analysis
Meemo Digital offer professional website and digital consultancy services, working together with you to develop a tailor made digital strategy for your business.
Subscribe to our newsletter!
About this blog
Meemo Digital Ltd is a website and digital consultancy company, with a focus on getting to know our customers, and helping you unlock your potential.
Pingback: order furosemide 100mg
Pingback: tadapox tablet price
Pingback: Vidalista dosage
Pingback: +38 0950663759 – Владимир (Сергей) Романенко, Одесса – Оплатил предоплату — получил нерабочее устройство. Если СУКА не вернет деньги, обращаюсь в
Pingback: Fildena super active 100 mg
Pingback: kamagra 50mg
Pingback: buy kamagra oral jelly
Pingback: Sildenafil coupon
Pingback: Vidalista
Pingback: clomiphene citrate 50 mg for male price
Pingback: atorvastatin lipitor 40mg
Pingback: tadalista 5
Pingback: hydroxychloroquine for lupus
Pingback: https://ummalife.com/post/520772
Pingback: kingroyal giriş porn
Pingback: https://tourism.ju.edu.jo/Lists/AlumniInformation/DispForm.aspx?ID=229
Pingback: https://cathopic.com/@levitraprofessional
Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17880745
Pingback: https://community.concur.com/t5/user/viewprofilepage/user-id/112504
Pingback: https://bento.me/ventolin-inhaler
Pingback: https://in.pinterest.com/vidalista60review/
Pingback: https://cathopic.com/@hydroxychloroquine
Pingback: https://www.fundable.com/onglyza-generic
Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17782347
Pingback: https://ummalife.com/post/589095
Pingback: https://ivermectineffects.com/
Pingback: https://community.amd.com/t5/user/viewprofilepage/user-id/468256
Pingback: https://www.zillow.com/profile/metronidazole
Pingback: youtube-videos
Pingback: https://community.jmp.com/t5/user/viewprofilepage/user-id/62222
Pingback: https://filmfreeway.com/plaquenil
Pingback: https://www.fundable.com/malegra-dxt-fxt
Pingback: https://community.jmp.com/t5/user/viewprofilepage/user-id/62498
Pingback: https://community.jmp.com/t5/user/viewprofilepage/user-id/62219
Pingback: https://www.fundable.com/top-avana
Pingback: child porn
Pingback: experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17928318
Pingback: datos.cdmx.gob.mx/user/fildena-150
Pingback: replit.com/@ulkcylsyasoewlk
Pingback: dizain cheloveka
Pingback: cenforce.homes
Pingback: viagrabelgique.com
Pingback: cialsfr.com
Pingback: human design
Pingback: axbb.ru
Pingback: stromectolist.com
Pingback: spam
Pingback: spam
Pingback: spam
Pingback: porn
Pingback: porn
Pingback: porn
Pingback: porn
Pingback: spam
Pingback: child porn
Pingback: child porn
Pingback: cialfrance.com
Pingback: child porn
Pingback: child porn
Pingback: sibluevi.com
Pingback: child porn
Pingback: stromectolc.com
Pingback: lyricabrs.com
Pingback: child porn
Pingback: malegramen.wordpress.com
Pingback: levitraoffer.net
Pingback: Levitra active ingredient
Pingback: tiktok
Pingback: child porn
Pingback: spam
Pingback: child porn
Pingback: Sildenafil 50 mg Tablet
Pingback: child porn
Pingback: child porn
Pingback: child porn
Pingback: kamagra order online ezzz pharmacy
Pingback: buy qvar redihaler
Pingback: Cenforce 100 review
Pingback: groups
Pingback: is sorafenib chemotherapy
Pingback: cenforce 200
Pingback: child porn
Pingback: porn
Pingback: buy amoxil
Pingback: child porn
Pingback: cenforce 50
Pingback: using Nolvadex for gyno
Pingback: child porn
Pingback: super force tablet
Pingback: child porn
Pingback: clomid uk
Pingback: professorkorotkov.ru
Pingback: cenforceindia.com/cenforce-120.html
Pingback: psycholog-korotkov.ru
Pingback: child porn
Pingback: kamagra tablets price
Pingback: porn
Pingback: child porn
Pingback: Vidalista vs cialis
Pingback: psikhologvyalte.ru
Pingback: atorvastatin dosage
Pingback: priligy 60
Pingback: cialis vs Vidalista
Pingback: here
Pingback: vilitra 60
Pingback: spam
Pingback: meritking porn
Pingback: spam
Pingback: meritking porn
Pingback: meritking porn
Pingback: spam
Pingback: spam
Pingback: meritking porn
Pingback: porn
Pingback: tadalista 40 mg
Pingback: filitra 10
Pingback: bring Ventolin inhaler to japan
Pingback: Levitra 20mg tablets
Pingback: child porn
Pingback: ivecop 12 uses in hindi
Pingback: kingroyal porn
Pingback: Sexual dysfunction can affect sleep, mood, and confidence-improved steadily by buy viagra online.
Pingback: malegra 100 gold
Pingback: ekzistenczialnyj
Pingback: buy prozac
Pingback: myprin92.ru
Pingback: 0410.ru
Pingback: atvip.ru
Pingback: child porn
Pingback: child porn
Pingback: vigrakrs.com
Pingback: cenforce 100mg
Pingback: cathopic.com/@kamagraeffervescent
Pingback: 5yucMCMAAAAJ
Pingback: instagram.com/korotkovlakanfreud
Pingback: cialis soft vs cialis
Pingback: site
Pingback: antabforuse.wordpress.com
Pingback: difference between cialis and cialis professional
Pingback: cenforinfo.wordpress.com
Pingback: neuronforyou.wordpress.com
Pingback: manciali.wordpress.com
Pingback: Sochi-psiholog-Russia
Pingback: porn
Pingback: levitra vs cialis
Pingback: viagra prices
Pingback: how to get viagra prescription
Pingback: child porn
Pingback: t.me/s/psy_chat_online
Pingback: methylprednisolone vs prednisone
Pingback: amoxicillin online buy
Pingback: child porn
Pingback: ivermectineffects.com
Pingback: plaquenilsvo.com
Pingback: Forum
Pingback: grandpashabet
Pingback: porn
Pingback: child porn
Pingback: spam
Pingback: porn
Pingback: child porn
Pingback: child porn
Pingback: child porn
Pingback: child porn
Pingback: psy
Pingback: r2f.ru
Pingback: xblx.ru
Pingback: dilts.g-u.su
Pingback: anatoliy-alekseyevich-derkach.ru
Pingback: buy cheap toradol online
Pingback: cost of ketorolac without insurance
Pingback: 2 mornington park artane
Pingback: what is tizanidine medicine
Pingback: zanaflex generic launch
Pingback: cost of cyproheptadine
Pingback: periactin oral solution
Pingback: sumatriptan and growth hormone
Pingback: baclofen side effects long term use
Pingback: imdur for heart failure
Pingback: sumatriptan vs rizatriptan
Pingback: mobic and tylenol interactions
Pingback: cual es la diferencia entre meloxicam y piroxicam
Pingback: lioresal doses
Pingback: maxalt serious side effects
Pingback: piroxicam gel 0.5 side effects
Pingback: azathioprine induced lymphoma
Pingback: imuran classification
Pingback: indomethacin renal dosing
Pingback: order cheap pyridostigmine price
Pingback: diclofenac na 75mg ec tablets
Pingback: elavil bioavailability
Pingback: cilostazol versus aspirin for secondary ischaemic stroke prevention
Pingback: imitrex and vicodin interactions
Pingback: mestinon dose children
Pingback: stopping amitriptyline
Pingback: mebeverine hydrochloride bp monograph
Pingback: tegretol hirsutism
Pingback: gabapentin seniors
Pingback: celecoxib methotrexate interaction
Pingback: side effects of drug celebrex
Pingback: carbamazepine therapeutic index
Pingback: etodolac microspheres
Pingback: sulfasalazine cost in india
Pingback: farmacocinetica del motrin
Pingback: can i take ibuprofen with benylin
Pingback: neurontin pill
Pingback: tadalafil 5mg price
Pingback: domperidone us pharmacy
Pingback: is tadalafil the same as cialis
Pingback: bartell drug store pharmacy hours
Pingback: cialis usa pharmacy
Pingback: ultram pharmacy
Pingback: alprazolam indian pharmacy
Pingback: is tadalafil the same as sildenafil
Pingback: tadalafil capsules
Pingback: tadalafil drug class
Pingback: vardenafil hci
Pingback: hims cialis
Pingback: maryland board of pharmacy
Pingback: levitra dosage vardenafil
Pingback: bbc pharmacy valium
Pingback: online pharmacy usa
Pingback: viagra sildenafil
Pingback: what is sildenafil 100mg
Pingback: nexium 40 mg pharmacy
Pingback: will levitra work if viagra doesn't
Pingback: buy cheap levitra
Pingback: sildenafil 100 mg pill identifier
Pingback: how long before tadalafil works
Pingback: buy viagra cialis levitra
Pingback: sildenafil and tadalafil combination reddit
Pingback: is viagra better than cialis
Pingback: levitra vardenafil
Pingback: reliable rx pharmacy reviews
Pingback: voguel sildenafil 100mg
Pingback: tadalafil or sildenafil
Pingback: sildenafil oral jelly 100mg kamagra
Pingback: is sildenafil viagra
Pingback: what is the shelf life of sildenafil
Pingback: viagra cost
Pingback: generic vardenafil online
Pingback: levitra generico
Pingback: can you buy viagra from pharmacy
Pingback: tadalafil warnings
Pingback: cristiano ronaldo skills
Pingback: football skills
Pingback: internet sitesi kurma
Pingback: buy instagram followers
Pingback: Konya Seo Uzmanı
Pingback: find location by phone number
Pingback: fuck google
Pingback: porno
Pingback: пинап кз
Pingback: пин ап казино онлайн
Pingback: where can i get prednisone
Pingback: 10 mg prednisone tablets
Pingback: farmacia online barcelona
Pingback: farmacias online seguras en espaГ±a
Pingback: starzbet
Pingback: starzbet
Pingback: Atacand
Pingback: tetracycline online pharmacy
Pingback: online pharmacy sildenafil citrate
Pingback: best online pharmacy to buy accutane
Pingback: sikiş
Pingback: anal porno
Pingback: hardcore porn
Pingback: child porn
Pingback: child porn
Pingback: sex
Pingback: fuck google
Pingback: sex
Pingback: fuck google
Pingback: amoxicillin / clavulanic acid warnings
Pingback: why take metformin xr at night
Pingback: what is valtrex used for
Pingback: trazodone high
Pingback: para que sirve ciprofloxacin 500 mg
Pingback: how long should i take pregabalin for nerve pain
Pingback: modafinil drug class
Pingback: doxycycline cats
Pingback: keflex allergy reaction
Pingback: can i take an extra lisinopril if my blood pressure is high
Pingback: how long after taking cephalexin can i drink alcohol
Pingback: gabapentin for back pain
Pingback: child porn
Pingback: vardenafil daily use
Pingback: best generic viagra from india
Pingback: vardenafil precio
Pingback: stromectol 0.1
Pingback: purchase oral ivermectin
Pingback: stromectol online canada
Pingback: stromectol tab 3mg
Pingback: ivermectin lotion for scabies
Pingback: women viagra pills for sale
Pingback: can you take tadalafil and ultimate mens peak performance
Pingback: tadalafil generic cialis 20 mg
Pingback: stromectol price
Pingback: sex historie
Pingback: tadalafil and galie
Pingback: order levitra
Pingback: sildenafil
Pingback: aldara pharmacy
Pingback: sildenafil tablets
Pingback: levitra vs cialis vs viagra
Pingback: cialis online pills
Pingback: reliable rx pharmacy coupon code
Pingback: child porn
Pingback: child porn
Pingback: child porn
Pingback: grandpashabet
Pingback: side effects of venlafaxine
Pingback: buy stromectol online
Pingback: zithromax and spironolactone
Pingback: tamsulosin bestandteile
Pingback: prescription free voltaren gel
Pingback: synthroid infants
Pingback: is tizanidine a narcotic?
Pingback: question about sitagliptin
Pingback: actos bochornosos
Pingback: porn
Pingback: acarbose postprandial
Pingback: weed and abilify
Pingback: repaglinide odb
Pingback: best time to take semaglutide
Pingback: is robaxin 750 mg a narcotic
Pingback: remeron for opiate withdrawal
Pingback: another name for protonix
Pingback: how long does it take for buspar to work
Pingback: does bupropion cause constipation
Pingback: augmentin antibiotics
Pingback: celexa during pregnancy
Pingback: side effect of celebrex
Pingback: amitriptyline ruined my life
Pingback: which medication is given to clients who are diagnosed with angina but are allergic to aspirin?
Pingback: aripiprazole 5 mg side effects
Pingback: best time to take allopurinol
Pingback: depakote in children
Pingback: how long does flexeril stay in your system
Pingback: cozaar hydrochlorothiazide
Pingback: effexor side effects weight
Pingback: diltiazem and simvastatin
Pingback: citalopram nausea how long does it last
Pingback: why can flomax capsules be opened
Pingback: ezetimibe and regression of carotid atherosclerosis importance of measuring
Pingback: augmentin breastfeeding
Pingback: meloxicam vs diclofenac
Pingback: contrave active ingredients
Pingback: ddavp maximum dose
Pingback: neurontin blood sugar
Pingback: expired amoxicillin
Pingback: porno izle
Pingback: bactrim for tooth infection
Pingback: can you crush bactrim
Pingback: drinking alcohol while taking ciprofloxacin
Pingback: cephalexin warnings
Pingback: porn
Pingback: child porn
Pingback: child porn
Pingback: porno izle
Pingback: porn
Pingback: how much fluoxetine does it take to overdose
Pingback: is amoxicillin and cephalexin the same
Pingback: purchase viagra without prescription
Pingback: does lexapro make you sleepy
Pingback: does keflex make you pee a lot
Pingback: gabapentin srbija
Pingback: escitalopram withdrawal symptoms
Pingback: duloxetine libido
Pingback: cymbalta energy motivation
Pingback: flagyl sick
Pingback: zoloft and insomnia
Pingback: buy cialis no prescription