Small businesses are often concerned that digital marketing is only suitable for larger organisations with big marketing budgets. This idea couldn’t be further from the truth. The online marketplace is full of opportunities for every size of business, from a freelance consultant to global brands.
So how can small businesses get started with digital marketing in a cost effective, targeted way without spending a fortune?
Reviews – build trust
More and more decisions are being made based on online research by consumers. If you can build up good reviews on Google, Facebook, Yell and other platforms from people who have used your business it provides reassurance for potential new customers. Try to get your customers to review your products – over time this can have a big impact on your marketing efforts.
Email lists are a valuable resource for the small business. If nothing else it makes sense to start getting a list together of contacts and customers email addresses, even if you don’t have plans to do anything with them currently. Email lists are an excellent way of generating repeat business, and keeping your audience updated with any new products or services you are offering. It is also an ideal audience to communicate your special offers or promotions to in the future. Make sure you give people the option to unsubscribe so you are not harassing them. Take into account data protection legislation for keeping details secure and staying legal.
There are still huge numbers of small businesses that don’t even have a website. Considering how many people now make decisions based on online research you are missing out on a huge amount of potential customers if you do not have any sort of online presence.
See the post – Can Social Media Grown Your Business? For ideas about how social media can help raise your online presence and build your company online. It can provide a cost effective method of raising your profile, and can be targeted at a very local audience if desired.