In the digital world, a company website is often the first contact that a potential customer will have with your business. First impressions count! Your website can be the difference between winning a contract and receiving that order, or never hearing from your visitor again.
It is important to get the basics in place for any website, it should be quick to load, (a key factor in SEO) and portray an image that reflects your business message. If you are trying to portray that you are an authority in your market and that you are up to date with the latest technology, or service offerings, then your 10 year old website, put together by your nephew could possibly let you down.
A website should be easy to use and navigate, you need to make the process of visiting through to conversion as smooth as possible, and ensure you do not frustrate your website visitors.
Technology is constantly evolving, although your website may look perfectly acceptable in your desktop browser you should consider how it looks on mobile devices and tablets. A website that adapts to the device and browser it is being opened in is known as ‘responsive’, and Google has confirmed this is now a factor in how it ranks websites in search engine results.
Your website should inform your visitors why they should choose you, a crucial element often forgotten when a new website is being constructed. It may state the facts, the services you provide, and contact details for your business, but it should state the why – why your business will meet your potential customers requirements better than the competition? What is your unique selling point?
As well as being a platform to reach new customers, an up to date website is an opportunity to connect with existing customers, build brand loyalty, and provide a channel to keep contacts up to date with new developments or news relating to your business.
If you would like any assistance with your current website, or would like to discover options for a new website get in touch.