It’s a simple question, but one that is often forgotten when your website designer is coming up with a fancy new design for your business. Why should consumers, or other businesses choose to work with, or purchase products from you? What is your unique selling point (USP)?
You may be confident that your product or service is the best option available in the market, but if you do not succeed in communicating this to your target audience it is meaningless. Many businesses today operate in extremely competitive markets, so it is more important than ever to let your audience know what is unique about your offering. You have to be different from the crowd to stand out.
The first step is to define – why you? It is useful to start with some ideas internally, but never be afraid of researching beyond your own opinions. It is an excellent opportunity to examine your strengths and weaknesses in your business, and can open up new opportunities. Are you in a position where your business can ask your existing customers why they decided to choose you? The answers may be surprising and enlightening!
When the research has been done, analyse the information to narrow down the key advantages of your business. The next step is to examine how you can communicate this. It may be as simple as a tag line, or it could be a series of blog posts, put together to build up a picture of your unique selling point.
It isn’t simply a matter of communicating your USP, over your website or social media, it should be considered as part of your overall marketing strategy. It is an ideal opportunity to engage with your staff, and ensure they are aware of how they fit in with this strategy, to help build your business.
If you cannot demonstrate why your business is the best choice over the competition then you are in trouble, you have to be able to demonstrate – why you?
If you would like any assistance with any aspects of your digital marketing get in touch.